Becks Blog

Beck Olson 4/12/26  I was interested in learning more about the marketing behind A24's new movie that came out a few days ago, called The Drama, because I had seen really good advertising and trailers on TV and through social media. I still haven't seen the movie yet, but I have been wanting to for a while now because the trailer looked great and didn't give away much about the movie.  A24 is notorious for creating unconventional marketing tactics to create buzz about their upcoming movies. They do a great job of standing apart from most movie agencies because their movies are almost always really weird. Unlike big studios that rely heavily on massive advertising budgets, A24 often leans into niche audiences, social media engagement, and brand identity to promote their films. This consistently puts their fans into frenzies and gives their movies a must watch feel. https://decider.com/2026/04/06/the-big-secret-of-the-drama https://a24films.com The article above talks in gr...

Hi, my name is Beck Olson. I’m a sophomore majoring in Business Administration and currently dual-enrolled at LBCC and OSU. I chose to take this marketing course because I believe it will be both interesting and valuable for my future career. I was born and raised in a small town in Oregon called Astoria. In my free time, I enjoy playing basketball, watching sports, listening to music, and watching movies. Through this course, I hope to gain a stronger understanding of marketing as a whole and explore potential connections to sports marketing.